Stop struggling with schema markup! This book is your one-stop shop for mastering JSON-LD structured data, even if you’ve never touched structured data or schema markup before. It’s a clear and concise practical guide, distilled from years of experience training beginners. Learn the difference between Types and Properties, master nesting, and confidently choose the right structured data markup for your content. You’ll learn how to leverage entities within your content for maximum search engine impact. Whether you’re an SEO specialist, programmer, or web developer, this 595 page book will equip you with the knowledge to unlock your full potential with structured data. Inside you’ll find: A step-by-step approach for beginners Clear explanations of JSON-LD syntax Practical examples for real-world scenarios Best practices for optimal SEO impact Templates you can copy and adapt for your own website How to use schema.org How to understand the differences between Types and Properties Understanding the brackets and how they work Nesting structured data What Types to use and when Why it’s important to use entities within your content and structured data